The businesses from the baby boomers and X generation took the millennial or Y generation businesses to be some form of joke. They thought technology advancement and the dot.com bubble was some kind of circus performed by some weird teenagers who barely had fore-knowledge of how to run structured businesses. They ignored the changing approach to doing business, and the generation who are not excited by brick and mortar offices, but by virtual offices (businesses and offices in the cloud).     

Again, the era is fast changing. Ignore it at your own peril and soon your business will join the endless list of disappearing businesses; it will be history. Take note of this: the Y generation is leaving the spotlight for the Z-generation—they are no longer babies and kids in diapers; they are fast becoming influencers and so are their businesses. More reason why a Selena Gomez is most followed on Instagram, ahead of Kim Kardeshian West, Beyonce, or Dwayne Johnson.

Those who are not blind to the taking over of the center stage (like die-hard-Jeff Bezos of Amazon) by the Z-generation are already preparing for the fasting approaching invasion. How then have you positioned your business—or self—to be relevant in the fast approaching or changing era? How do you intend to perfectly fit into the Z-generation era that is already here? Here is what you can do to position your business for the Z-generation.

First, you must understand the Z-generation. They are restless. They have thousands of distractions. They have earphones permanently plugged in their ears. They have swag and listen to loud music. They are very lazy (yes very lazy), but very informed, intelligent and extremely smart. They don’t spend time in front of TV like the fast disappearing generations; they do virtually everything on their phones. They are on Instagram, TikTok and Snap Chat. That’s where they live. They hate boredom. They get bored easily. You can’t cage them; they are like birds—they want to be free. They are extremely adventurous. That’s a lot about them. Read or find out more about them yourself.

To remain relevant in their generation, you have only one option—to create a product or service for them. So, if you want your business to survive in this new age, design a product for them. Feed their restlessness. Make them lazier by creating what will do everything for them. Match them intelligence and smartness. Give them what will keep them busy at all times. Once you do, don’t stick to the traditional media to reach them, they don’t have any relationship with that. Go find them in their homes—Instagram, TikoTok or Snap Chat. That’s how to stay relevant in this new age.